Website Design, Advertising, Logo Specialists in Greensboro NC Website Design, Advertising, Logo Specialists in Greensboro NC

Glossary of Internet & Website Terms

Quick Links: A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

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Address Bar:

The address bar is usually found at the Return To Top of your browser and allows your to see the current URL or change the URL by entering in a new address. Many browsers also use the address bar as a search box. Your browser in most cases will allow you to choose the search engine you wish to use. i.e. Google, Yahoo, DuckDuckGo etc.

Anchor Text:

Anchor text refers text on a web page that is a clickable hyperlink. Link can be to a section of the current page, a new page or even to a completely different website.

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Backlinks are links from other websites directed toward your website. This could be from a large variety of sources. Google's ranking algorithm likes good quality backlinks and uses these links to help determine the ranking of your website. Backlinks from high profile websites can greatly affect the ranking or your website.


Bandwidth is the amount of information transfered across your internet connect. Text and small graphics many require a small amount of bandwidth while very large graphics and videos will in most cases require a significantly larger amount of bandwidth.

Banner or Banner Ad:

A banner or banner ad is a graphic that is located on a website for advertising purposes. Banner ads can be as simple as a text message or they can be animated and in some cases video.


A blog is a website or a portion of a website that is updated regularly. Blogs can contain a variety of material and most often reflect the personal thoughts of the blogger.


Bound typically means that the website, web page or email address is unavailable. This can happen for a variety of reasons.

Bounce Rate:

Simply put, bounce rate is determined by the number of visitors to a website who leave without interacting with the website by viewing content or clicking to additional pages.


A browser is the software you use to view web page. There are many browsers but the main browsers are Chrome, Safari and Firefox.

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CMS - Content Management System:

A CMS or Content Management System, a CMS allow the website user to create and change website content through the use of a WSYIWIG editor. To use a CMS, some knowledge of HTML is helpful but not always necessary.


Compression is a term that refers to shrinking of an image or videos file size. Smaller file sizes allow the image or video to load quicker. There is a drawback to compression, when you compress an image the clarity and quality of the image degrades. JPG images uses compression to allow images to be loaded quicker. I minimal amount of compression can still greatly decrease the size of a file while still maintaining image quality and clarity.


A cookie is a message sent to a web browser by a web server. Cookies can help identify website users who have previously visited a website. Cookies can allow the browser to customize content for specific users.

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DNS - Domain Name System:

The DNS translates URL text addresses that we use into a numeric Internet address.

DPI - Dots Per Inch:

DPI refers to print resolution of an image. The dpi resolution for web application is 72, while the dpi for print is 300.

Domain Name:

A domain name is a name that identifies a server or computer on the Internet. The names appear as a part of a Website's URL. Examples: is a URL - while awinninglook is a domain name.

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E-Commerces refers to Electronic Commerce and is the buying and selling of products or services, and the transfer of funds, through digital communications. A good example of an E-Commerce website would be

Error 404:

A 404 error message means the page you're trying to reach is unavailable. This may happen if the link you click tries to connect to a page that doesn't exist or the hosting server for this link is down.

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A Favicon is that little image that appears in the browser window beside your URL.


Findability refers to how easily information on a website can be found.

Fold or Above The Fold:

The fold of a website is the bottom of a web page that is viewable before the necessity to scroll down. Typically you would want the most important part of any web page above the fold. This term relates back to when newspapers were displayed. A headline or picture was uses to grab the attention of the viewer. This piqued the readers curiosity and may them more likely to purchase the newspaper or explore deeper into the content.


Forms use text-entry boxes, check boxes, radio buttons, and drop-down menus to allow users to enter important details. A good example would be a registration form that collects important data like name, email address, physical address and telephone number.


Any software that is distributed for free.

FTP - File Transfer Protocol:

FTP allows you to transfer files like HTML documents, graphic images or videos from one computer to another via the Internet. A user ID and password are usually required to use FTP, unless the server uses an anonymous FTP.

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A numbering system which uses a base of 16. There are ten numeric characters 0-9 and six alphabetic characters A-F. The use of hexadecimal characters determine colors on the web. The hexadecimal equivalent for the color white is #FFFFFF, while black is #000000. In most applications it is required to use the # sign followed by the six alphanumeric characters. The number of colors represented by using hexadecimal characters is large and varying. Example: #880000 would translate into a red color. There are also instances where shortcuts are allowed for example #FFF and #FFFFFF would represent white.

HTML - HyperText Markup Language:

HTML is a cross-platform language used in the creating and formatting web pages. Elements and tags are used to affect copy, images, video, animation and more.


A hyperlink is commonly just called a link, is a connection between one web page to another web page on the same website (internal linking), or to web pages located on another website (external linking).

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Image Map:

An image map is a set of coordinates attached to a image, clicking within the set of coordinates of the image can link to other pages or websites. A normal image link would link to one single page, by using an image map the same image could link to multiple pages or websites based of the mapping of the image.

ISP - Internet Service Provider:

An ISP is the company that you use to access the internet.

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Javascript is a scripting language that interacts with HTML. Javascript can  use for a variety of purposes, but is often used on navigation menus to make them attractive and interactive.


JPEG or Joint Photographic Experts Group as it is formally known is the group that created the standards for JPEG images. A JPEG is the type of file and JPG is the file extension. JPEG files use adjustable compression, this means you can reduce file sizes for uses on the web. One drawback is the more compression to a file the less clarity the image will have.

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A masthead is placed on Return To Top of a web page used to identify the website or web page. Mastheads can include images, graphics, animations or text.


Metadata is defined as data providing specific information about one or more aspects of the other data or graphics. In laymans terms it things like author, creation date, location or a variety of other items of interest about the main data or graphic. Search engines use metadata to determine the relevance of the data to a users search query.

Mouseover: (Also know as a Rollover)

Mouseover refers any action that occurs when a users places their cursor over a button or interactive graphic. This action occurs before anything is clicked. The action basically is an indicator to the user that by clicking this you will navigate to a new page, submit a form or some other action will occur.

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Navigation or Navigation Menu:

Navigation refers to how the user accesses information on the internet. The term, usually refers to menus, links, icons and buttons.

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Open Source:

Open source refers to freely distributed and modifiable software with source code that is available to the public.


Opti-in is used in email marketing. You should make sure your recipients want to receive your messages. If you don't you could get marked as spam. Opting-in means that someone has specifically requested to receive emails on a particular Return To Topic and from particular organization.

Outbound link:

Outbound links refer to links from your website to a website different from yours.

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A PDF or Portable Document Format is a file format created by Adobe that is not dependent on any other application other than a PDF Reader for viewing. Every PDF file has all the graphics, fonts and other information needed embed into the file that allows the file to be displayed properly.


PNG or Portable Network Graphics (pronounced "ping") is an image format used for lossless compression for displaying images on the web. A PNG file allows for millions of colors, as well as transparent backgrounds. PNG files are widely used across the web, they are not as small as well compressed JPG files but are great when you need to have an image with a transparent background.

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Radio Button:

Radio button or as it is sometimes called an option button allows users to choose one of a variety of predetermined options. Common radio buttons could be yes or no questions, and age ranges (1-25, 26-50, etc.) A radio button can be used when only one choice is wanted. When you have a form where you want the user to be able to select more than one option you can use a Check Box.


The number of pixels in an image, given in a width x height format. Usually, the more pixels in an image, the larger the image and the more load time and bandwidth required.

Responsive or Responsive Layout:

Responsive refers to a type of coding that responds to the device the webpage's content is viewed on. The content of the page adjusts itself to the height and width of the device to best display the page's content.

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Search Engine:

A search engine is a web application that searches web pages (HTML documents) for specified keywords and phrases then returns at list of of the most relevant pages. Search engines have two parts, a spider and an indexer. The spider fetches the web pages, and the indexer reads the web pages then creates an index based on the words or ideas contained in each page.

SEO - Search Engine Optimization:

SEO or Search Engine Optimization refers to the part of a website designed for better ranking on search engines. There are many factors a search engine looks at. SEO is the process of optimizing content like keywords, descriptions, h1, h2, h3 headers, rich and meaningful content and other analytics that allow a website to be ranked by a search engine like Google or Bing.


A sitemap is a xml or text file that lists the architecture of a website, usually in hierarchical fashion and based on the site's navigation. This allows search engines to easily find pages to index.

SSL - Secure Sockets Layer:

SSL provides privacy, authentication, and message integrity. SSL encrypts communications between browsers and servers. If a URL begins with a "https" it is a clue that an SSL connection will be used on the website. An SSL connection sends a Security Certificate to the server and the browser. Each side encrypts what they send, ensuring that information can be decoded only by the intended recipient. SSL are used on website where privacy and security are very important, for this reason e-commerce and websites where private information is stored use SSL. Search engines have started to give better rankings for sites that use SSL.


A subdomain is a domain that is part of a larger domain. There are a variety of reason for using subdomains. Often subdomains will house a website that is being updated. Subdomains typically are represented by a name then a period before the main URL. Example:

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Text-Entry Box or Text Box:

Text Boxes are used in forms, text boxes allow a user to enter requested information. The boxes can be large or small depending on the type of information requested.


A small graphic image. Usually a preview image that is clickable and opens a larger version of the image.

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Uploading is the action of sending data or files from one computer (usually your own) to a server or website. If you have an image on your computer that you want to use on a website, you can upload it. Conversly when you transfer something from the web to your computer, it's called downloading.

URL - Uniform Resource Locator:

A URL is basically a web address, URLs are use for all content found on the Internet. is the URL for A Winning Look Creative's home page.

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Similar to a Blog but with video content.

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Website Content:

Website Content is anything you find on a website, this content can be images, videos, text or a large variety of file formats. The rule of thumb on content is "Content is King" the better and more relevant the content the more likely search engines will seek your website out and rank it. Good organic content builds trust and credibility for your website. Remember more content doesn't mean better, Better means Better.


Widgets are components that can be added to a site by embeding preexisting code. Widgets are a wonderful way to give a user a way to interact with your website. Remember to not over do it though. Some widgets require being linked to external website which can slow your website down if the hosting website of the widget is down or experiencing high traffic or technical issues.


WYSIWYG short for What You See Is What You Get, and pronounced wizzy-wig, refers to variety HTML editors that display text and images as they will appear on your website. You can change or adjust text, styling, colors and other basic content. The use of WYSIWYG editors removes much of the need for knowing and coding in HTML when making simple changes, as they produce the code based on the visual representation you create. Please note: a WYSIWYG editor is not a full fledged word processing program and my experience is that you really do need to know at least some basic HTML

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